Learning Wardley Maps with Simon Wardley
GOTO Amsterdam 2024

Learning Wardley Maps with Simon Wardley

Monday Jun 10
09:00 –
Mendes da Costa kamer
695.00 EUR

Register for this masterclass


This masterclass, led by Simon Wardley, is an immersive and comprehensive deep dive into the world of Wardley Mapping. This session is designed to equip participants with the knowledge, skills, and confidence to apply Wardley Maps in their strategic planning and decision-making processes.

Workshop Objectives

  • To provide an understanding of Wardley Maps and their components.
  • To offer hands-on experience in creating Wardley Maps.
  • To enable participants to identify and target strategic objectives in their businesses or projects.

Target Audience:

  • Business strategists
  • Team leaders
  • Entrepreneurs
  • Project managers, and
  • Anyone interested in enhancing their strategic planning capabilities.


Morning Session

  • The Theory of Wardley Maps
  • Introduction into Wardley Maps
  • Deep Dive into the Components of Wardley Maps
  • Group Discussion: Sharing Experiences and Expectations

Morning Activities

  • Hands on Practice
  • Guided Exercise: Creating Your First Wardley Map
  • Analysing Case Studies: Lessons from Successful Implementations
  • Group Activity: Identifying Strategic Objectives in Diverse Industries

Afternoon Session

  • Advancing Mapping Techniques
  • Evolving Your Map: The dynamic nature of maps
  • Scenario Planning and Future Forecasting with Wardley Maps
  • Pre-Mortem, Post-Mortem : Learning with Wardley Maps.

Afternoon Activities

  • Hands on Practice
  • Hands-On Mapping: Tackling Complex Business Challenges

Closing Remarks

  • The Journey Ahead with Wardley Maps
  • Q&A