GOTO Amsterdam 2024

Wednesday Jun 12
15:40 –

Go Green: Reducing Emissions, Costs, and Greenwashing

Planet needs action, your IT holds the key! Cut emissions, save cash, avoid greenwashing traps. Learn: Quantify carbon, greener tech, full-biz impact. Gain: Cost savings, compliance, brand boost. Spot: Greenwashing red flags. Leave with: Actionable blueprints, data-driven insights, critical thinking skills. Join the green IT revolution!

Description: Our planet is screaming for action, and businesses have a powerful opportunity to lead the charge. But navigating the world of sustainability is fraught with pitfalls, from hidden emissions to misleading greenwashing tactics. This talk cuts through the hype and delivers actionable strategies for reducing your carbon footprint, slashing costs, and avoiding greenwashing traps.


  • Concrete measures to cut carbon emissions throughout your IT operations and beyond, from energy use to supply chains. Including Quantifying carbon, Greener Tech (clouds, hardware, data, networking, languages) and Impact of the Tech on the rest of the business operations.
  • Cost-saving, compliance and value generating benefits that come hand-in-hand with environmental action, boosting both your bottom line and your brand.
  • Red flags to watch out for when evaluating sustainability claims, ensuring you make informed decisions and avoid greenwashing.

Leave with:

  • Actionable blueprints: Implement practical strategies to build a lean, green IT infrastructure that saves money and the planet.
  • Data-driven insights: Quantify the financial and environmental benefits of your green efforts.
  • Critical thinking skills: Discern genuine sustainability from greenwashing tactics.
  • Join us on this journey to a greener, more profitable future!


This talk will give a general overview on the Green Software and sustainability space and will go into specific technologies and tech solutions for Carbon metrics and optimisation techniques. But it is not a deeply technical talk about a specific tool or technology.

green software