Keynotes

GOTO Amsterdam 2023

Continuously delivering value in times of chaos

We live in extremely confusing times, with deadly viruses, populistic politicians, and rapidly evolving technology. Our world is changing fast. More precisely, our world is changing at an increasing speed. This makes life unplannable and unpredictable. Organizations need to adapt faster and faster, and even continuously, to keep up with new competitors that use new technologies easier, faster, and better than they do. Every aspect of how we build and deliver software changes towards smaller, shorter and faster.

During this energizing and high-paced talk, Sander Hoogendoorn, CTO at e-commerce company iBOOD, discusses COVID, the Cynefin framework, and why software development often goes so terribly wrong. He will illustrate why and how we need to stop doing projects, move beyond Scrum and other traditional agile frameworks, and drift towards continuous experimentation in small teams. Sander will touch on self-organization and autonomy, which are truly needed in these times of chaos but are a lot less easy than they look, and he will tell stories from his everyday practice as a CTO, architect, and programmer.