Thursday Jun 17
13:15 –
14:05
Graanbeurszaal

#DigitalNudge - The Hidden Forces that Shape our Digital Decisions

35,000 — that's the average number of decisions a person makes a day, almost one decision every two seconds.

Have you ever wondered how many of these are "digital decisions"? Digital decisions are the ones we make using technology devices like smart phones, wearables, laptops. and they're also decisions that computers and algorithms are making for us.

The number of digital decisions is only growing. In this talk Fabio Pereira will explain digital choice architecture (UX, XD, design, etc), and how it uses dark patterns to get people to do what they don't want/need to and how this impact you as an individual and an organization. Moreover, Fabio will talk about what the digital nudge means for people who do well: trust, loyalty and users who come back because their needs have been resolved.

The #DigitalNudges4Good movement is about finding ways to leverage the knowledge about behavioral science and the nudge theory in ways that we can make the world a better place.

In this talk, you'll learn:

  • All you need to know about digital nudge
  • How it may affect you as an individual or organization
  • About the #DigitalNudges4Good movement
ux
behavior
data
keynote
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